History of the MD Logo


 

MDA Logo

With the creation of the new Muscular Dystrophy Australia entity the MDA embarked on a rebranding of the organisation with a new logo. The new logo had to address the fundamental aspects of the Association's operations and what we "stood for" or represented - People, Science and Muscle.

The MDA logo comprises three elements. The first impression is that of a styalised individual. When you look further it soon becomes obvious that the shape of the "arms and legs" look very similar to a medical representation of muscle. Finally, the double strand of the "arms and legs" represents the double helix of DNA.

Old Logo

Logo Circa 1984

The original logo used by the MDA is depicted at left and was a design that incorporated a representation of a person.

The MDA is very much driven toward service and support of people, members of "our community" and in the evolution of and variations to the logos used, we have always maintained a "people" element.

Mid Logo

Logo Circa 1989

This logo was designed in the late '80's for use in several key campaigns including the first significant televison Community Service Announcement (CSA). Given the extensive airtime received, it was decided to maintain the logo for general use.

Layout and size of the logo meant that once it was reduced to a small size and located in ceratin situations the red text was too small to read.

It was time for a change!

MD Australia

Logo Circa 1998

The ideal opportunity arose with the creation of the new Muscular Dystrophy Australia entity.

The MDA embarked on a rebranding of the organisation with a new logo.

The MDA logo comprises three elements. The first impression is that of a styalised individual. When you look further it soon becomes obvious that the shape of the "arms and legs" look very similar to a medical representation of muscle. Finally, the double strand of the "arms and legs" represents the double helix of DNA.

MDA Logo Variations

As the MD Logo is instantly recognisable, the base "graphical element" has been used in association with other aspects of the MDA's operations. For example ChallengeMD!, CampMDA, our Research Foundation and several more entities.

MD retains the International Trademark represented by the Logo and the words "Muscular Dystrophy Australia". MD will go to great lengths to protect this Trademark and the goodwill associated with the name Muscular Dystrophy Australia, which has become synonymous with being a lead agency in the provision of extensive services aimed at supporting the individual and family unit affected by Muscular Dystrophy over a number of years. In addition to the significant support of clinical and scientific research aimed at contributing to the international pool of knowledge, again to benefit the global MD community.

CampMDA Logo
Research

 

 


 

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